COLOURS Organization

Art Director: Rachel Rehrig

COLOURS is an LGBTQ+ serving organization from Philadelphia, PA. They provide a wide variety of free services for the community.

The Redesign

A 5-mask concept above was simplified into one singular mask— symbolizing multiple faces at once. Different shaped ears, lips, cheeks, eyes, and even the nose separates into two distinct looks.

An emblem design was chosen for its retro and established feel (as they were founded way back in ‘91). The typography choice— Phoreous Cherokee— is reminiscent of the serif typography they used in their old logo, although this is much more modern and playful.

Lock Ups

I provided COLOURS with various logo lock ups to use in different instances around social media, advertising, and physical merchandise.

OUT OF HOME PLACEMENTS

Social Media

Merchandise Ideas

For some extra fun, I put together merchandise ideas that would display the brand new logo.

Programs: Adobe Illustrator, Adobe Photoshop