Protein World

Art Director; Copy Writer: Rachel Rehrig

I wanted to reposition an objectifying campaign put out by Protein World. Sticking with the antiquated slang of “beach body”, I aimed to empower rather than shame. Through this campaign, I wanted illustrate the positive brand messaging they could have-- an identity that doesn't degrade real bodies that have stretch marks, cellulite, hair, fat, and texture. My goal was to celebrate the beach bodies we inherently have and promote health over everything else.

Original Ad

Print Campaign

Billboard

Social Media

Programs: Adobe Illustrator, Adobe Photoshop