ImpactFit
Art Direction: Rachel Rehrig
Brand Design
ImpactFit is a community-driven gym located in Exton, PA. They make health accessible and attainable through custom-built nutrition plans and exercise programs that are fine-tuned to each and every member. Their target demographic is middle aged, professional women in the surrounding area.
I executed brand identity and logo design, website design (as well as website graphics), and merchandise.